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Top 10 most subscribed YouTube Channels

Updated: Mar 10, 2023


Top 10 most subscribed YouTube Channels | The Business Anecdote

YouTube is an online video sharing and social media platform with the second highest website traffic in the world, only exceeded by Google. It is estimated that YouTube has a monthly website traffic of 34.4 billion when compared to Google's 88.3 billion. Then again, YouTube is owned by Google LLC.


In 2022, YouTube reported an annual revenue of

$29.24 billion. YouTube content creators earn about 55% of the revenue on their channels. For every $100 an advertiser pays, Google pays $55 to the creator. The average YouTuber makes around $0.18 per view or $18 per 1,000 views.


This article explores the Top 10 YouTube Channels in 2023. It looks at their value proposition, net worth and annual revenue.

The top 10 YouTube channels are:

  1. T-Series

  2. Cocomelon Nursery Rhymes

  3. SET India

  4. PewDiePie

  5. Mr. Beast

  6. Kids Diana Show

  7. Like Nastya

  8. WWE

  9. Zee Music Company

  10. Vlad and Niki


T-Series - 237 Million Subscribers

The Business Anecdote | T-Series

T-Series, is an Indian music record label and film production company founded by Gulshan Kumar on 11 July 1983. It is primarily known for its Bollywood music soundtracks and Indi-pop music. T-Series is currently owned by Bhushan Kumar, the son of Gulshan Kumar. The T-Series YouTube channel primarily features content in Hindi language, and several other languages including Bhojpuri, Punjabi and English. Funny fact, Gulshan Kumar was a fruit juice seller in Delhi before he founded T-Series to sell pirated Bollywood songs. T-Series later began producing there own music. The parent company of T-Series is Super Cassettes Industries Private Limited. T-Series is estimated to earn $128.85 million in annual revenue.


Cocomelon Nursery Rhymes - 155 Million Subscribers

The Business Anecdote | Cocomelon Nursery Rhymes

Cocomelon is an American YouTube channel that streams 3D animated videos of both traditional nursery rhymes and their own original children's songs. Cocomelon was acquired by the British company Moonbug Entertainment and maintained by the American company Treasure Studio. As of July 2021, they were the most-viewed YouTube channel in the United States and most-subscribed children's channel. In 2023, Cocomelon was estimated to earn $202 million in revenue.


SET India - 152 Million Subscribers

The Business Anecdote | SET India

Sony Entertainment Television (SET) India is a dynamic YouTube channel that responds to the diverse needs of its viewers and offers a complete spectrum of genres like record breaking reality shows, The Kapil Sharma Show, Who Wants To Be A Millionaire India and Indian Idol . With their prudent storytelling, SET continues to rule with stories that are relevant, engaging and entertaining with hit dramas like India Wali Maa, Story 9 Months Ki , mythological’s like Sai Baba and crime shows like Crime Patrol. SET India's estimated revenue is $140.4 Million.


PewDiePie - 111 Million Subscribers


The Business Anecdote | PewDiePie

Felix Arvid Ulf Kjellberg is better known as PewDiePie is a Swedish YouTuber known for his Let's Play videos and comedic formatted videos and shows. Kjellberg's popularity on YouTube and extensive media coverage have made him one of the most noted online personalities and content creators. He has been portrayed in the media as a figurehead for YouTube, especially in the genre of gaming. PewDiePie now considers himself to be a semi retired YouTuber, who only posts content on YouTube for fun, not as a career. PewDiePie resides in Japan with his wife Marzia Kjellberg. His estimated net worth is $64 million.


Mr. Beast - 136 Million Subscribers


The Business Anecdote | Mr. Beast

Jimmy Donaldson, better known as MrBeast, is an American YouTuber and philanthropist. He is credited with pioneering a genre of YouTube videos that centers on expensive stunts such as crushing a Lamborghini in a hydraulic press machine. An example of his philanthropic work was when he paid for the cataract surgery of one thousand people across the globe. He also gave some patients gifts such as $10,000 in cash or $50,000 for a college fund. According to various online sources, Mr Beast's net worth is $105 Million. His YouTube income is estimated to be around $26 million annually.


Kids Diana Show - 109 Million Subscribers


The Business Anecdote | Kids Diana Show

Eva Diana Kidisyuk, better known online as Kids Diana Show, is a Ukrainian-American YouTuber. Together with her brother Roma and parents Volodymyr and Olena, she hosts several YouTube channels producing roleplay-oriented children's content. Enchanted by her cute pretend play, millions of kids around the world have found a playmate in Diana and are inspired by her imagination.


The Kids Diana Show is estimated to make between $25 million to $44.7 million from ad revenue every year.  In 2021, Diana launched a toy collection with Walmart under the brand Love, Diana. As an international children’s brand, Roma and Diana have amassed a fortune of $100 million as youngsters.


Like Nastya - 104 Million Subscribers


The Business Anecdote | Like Nastya

Anastasia Sergeyevna Radzinskaya , better known online as Like Nastya, is a Russian American YouTuber. Her YouTube content includes, among other things, children songs, educational entertainment, unboxing, vlogging, and role plays. With an estimated monthly income of $5 million and a net worth of $260 million, Like Nastya is one of the biggest brands for kids, on YouTube.


WWE - 93.7 Million Subscribers


WWE | The Business Anecdote

If you are a wrestling fan then you will love this. WWE is an American professional wrestling promotion company. The action of WWE doesn't end when the final bell rings on Raw. It continues on their YouTube Channel, where fans can catch up on match highlights, enjoy original content featuring their favorite Superstars, and watch live-streamed specials from some of WWE's biggest events, including WrestleMania.

WWE’s official YouTube channel serves as a 24/7 central hub for majority of WWE’s online video i'm going home. content. This includes a comprehensive playlists dedicated to weekly televised series, digital-exclusive originals and backstage interviews.


Zee Music Company - 93.2 Million Subscribers


The Business Anecdote | Zee Music Company

Zee Music Company was in 2014, as an Indian music company, and subsidiary of Zee Entertainment Enterprise. Most of its business activities are carried out in New Delhi. In a short span of time, Zee Music Company has captured a major chunk of market share in Bollywood music. Their parent company Zee Entertainment Enterprise is owned by Anurag Bedi, PMI. Zee Music Co. is estimated to have a net worth of $168.26 million, with an annual revenue of circa $42 million


Vlad and Niki - 94.6 Million Subscribers


The Business Anecdote | Vlad and Niki

Vlad and Niki is a YouTube channel featuring Russian American-born brothers Vladislav Vashketov and Nikita Vashketov. Their parents, Sergey and Victoria Vashketov, are originally from Russia and run 21 YouTube channels in 18 languages.


Each episode of Vlad and Niki is produced with a creative mix of live action, animation and music to create comedic videos for the preschool demographic. Vlad and Niki is the property of Content Media Group FZC, LLC, headed by co-founders Sergey and Victoria Vashketov, the parents of global superstar kidfluencers Vlad and Niki.

Vlad and Niki has an estimated net worth of about $286.75 million. They earn circa $71.69 million a year.

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