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Top 10 Consumer Packaged Goods companies to watch out for in 2024

The consumer packaged goods (CPG) landscape is evolving as new brands rapidly disrupt traditional categories. The landscape for CPG covers not just the brands, it also covers the manufacturers, suppliers, logistics and any company operating within the CPG supply chain.

Top 10 Consumer Packaged Goods companies to watch out for in 2024 | The Business Anecdote

As we approach the end of Q1 2024, here are 10 CPG companies to watch out for in 2024: Prime Drink, Rviita, Mid-Day Squares, Forged Irish Stout, Furocity, Olipop, Partake Food, Golde, Blueland and Broadus Food.

Prime Drink | The Business Anecdote

Prime Hydration is a sports drink brand launched in 2020 by YouTubers KSI and Logan Paul.

It was founded to provide an alternative to high-sugar sports drinks with a focus on hydration.

Prime Hydration comes in several fruit flavors like orange, tropical punch, blue raspberry, and grape.

Key ingredients include coconut water, vitamins, electrolytes, antioxidants, and plant extracts like amla berry. The drinks contain no artificial sweeteners or colors. They are sweetened with sucralose and contain only 45 calories per bottle.

Prime Hydration is targeted towards young, health-conscious consumers and athletes looking to stay hydrated.

Rviita | The Business Anecdote

Rviita Inc. is a Canadian energy tea company that was cofounded in 2019 by Mitch Jacobsen, Karly Jacobsen and Robert Wigg. The company is headquartered in Calgary, Alberta, and it produces a line of ready-to-drink energy teas that are made with natural ingredients.

Rviita Energy Tea is available in five flavors: Divine Strawberry, Midnight Blackberry, Royal Elderberry, Speachless Peach, and Cherrity Black Cherry. Each flavor is a blend of black or green tea, fruit juice, organic honey, and vitamins.

Rviita teas are marketed as a healthier alternative to traditional energy drinks. The drinks contain less sugar and caffeine than many other energy drinks on the market. Rviita teas are also gluten-free and vegan.

Rviita has been praised for its taste and its healthy ingredients. The company has also been recognized for its sustainability efforts. Rviita teas are packaged in recyclable cans, and the company offsets its carbon emissions.

Mid - Day Squares | The Business Anecdote

Mid-Day Squares is a Canadian company that produces and sells plant-based protein square bars. The company was founded in 2018 by Lezlie Karls, Jake Karls, and Nick Saltarelli.

Mid-Day Squares are designed to be a healthy and convenient snack option for people on the go. Each square is packed with 6 grams of protein, real chocolate, and a source of fiber. Mid-Day Squares are also gluten-free, vegan, and non-GMO.

The company's mission is to provide people with a healthy and satisfying snack option that will help them to power through their day. Mid-Day Squares are available in five flavors: Peanut Butta, Cookie Dough, Brownie Batter, Almond Crunch, and Chocolate Chip.

Forged Irish Stout | The Business Anecdote

Forged Irish Stout is a beer brand created by Conor McGregor, the Irish professional mixed martial artist. The beer is a smooth roasted stout brewed in Dublin, Ireland, with a blend of malt, barley, and wheat. It has a unique flavor profile with hints of chocolate malt, roasted barley, and flaked oats. The beer is known for its creamy texture and has been described as the "world's creamiest stout".

Forged Irish Stout was first brewed in late 2020 and quickly gained popularity at McGregor's own establishment, The Black Forge, located near his Dublin residence. The beer has since been launched in the United States and the United Kingdom. In August 2023, Forged Irish Stout made its debut in more than 350 ASDA stores across the UK.

Furocity | The Business Anecdote

Furocity is a range of energy drinks, protein bars, and caffeine chewing gum created by Tyson Fury, the heavyweight boxing champion of the world . The energy drinks come in four flavors: Original, Sour Cherry Knockout, Black & Blue Raspberry, and Sour Apple Punch. The drinks are low in sugar and calories, with just 4.3g of sugar per 100ml. They are also packed with 157mg of caffeine with taurine and vitamins B6 and B12.

Furocity's energy drinks has been well-received by consumers and has gained popularity on social media platforms like TikTok. The company's mission is to help fuel your body and boost your energy levels to fight any challenge that comes your way.

Olipop | The Business Aneceote

Olipop is a startup beverage company making sodas with a health twist. Founded in 2018 by David Lester, Olipop aims to create carbonated drinks that are low in sugar and high in fiber and botanicals. Their sodas are sweetened with stevia and contain just 2-5 grams of sugar, compared to 30-40 grams in traditional sodas. Additionally, they add in ingredients like prebiotic fiber, botanical extracts, and probiotics to create a healthier soda alternative. Olipop's offerings include classic flavors like root beer, cola, and lemon lime along with more unique varieties like strawberry vanilla and marionberry vanilla. The products are marketed as a way to enjoy fizzy drinks without the usual guilt that comes with drinking full-sugar soda. Olipop uses funky, colorful packaging and targets the growing demographic interested in functional beverages.

Partake Food |The Business Anecdote

Partake Foods is a specialty food company making allergy-friendly cookies and snacks. Founded in 2016 by entrepreneur Denise Woodard, Partake offers cookie varieties like chocolate chip, birthday cake, and coconut lime that are free of the top 8 food allergens - peanut, tree nuts, milk, egg, wheat, soy, fish, and shellfish. To replace allergenic ingredients, Partake uses alternate bases like buckwheat flour, coconut oil, turbinado sugar, and tapioca starch. This allows Partake to create cookies that are safe for most people with food allergies without sacrificing on taste. Partake cookies are also non-GMO, kosher, and vegan. The brand has expanded across North America in retailers like Whole Foods, Kroger, Safeway and even Dollar General. In 2018, founder Denise Woodard successfully pitched Partake on the show Shark Tank, securing investment to support Partake's growing distribution. With tasty, nostalgic cookies and a social mission of allergy advocacy, Partake demonstrates that specialty foods can achieve mainstream appeal and improve options for underserved dietary needs.

Golde | The Business Anecdote

Golde, founded by Trinity Mouzon Wofford and Issey Kobori, is more than just a brand, it’s a lifestyle. With a commitment to making wellness accessible and enjoyable, Golde has captured the hearts and taste buds of health-conscious individuals worldwide.

Golde’s philosophy revolves around the power of superfoods. These nutrient-packed ingredients not only nourish your body from within but also enhance your outer glow. Millennial and Gen Z consumers love golde's superfood lattes featuring ingredients like turmeric and matcha. Their focus on wellness resonates.

Blueland | The Business Anecdote

Blueland, the eco-friendly cleaning brand, is revolutionizing the way we approach household cleaning. With a commitment to sustainability, they offer plastic-free, compostable, and safe cleaning products. Here's what sets Blueland apart:


  • Forever Bottles: Blueland's nontoxic cleaners come in reusable "Forever Bottles". Say goodbye to single-use plastic containers.

  • Refill Forever: Buy once, refill forever. Their system involves dissolvable cleaning tablets and reusable bottles. No more cluttered landfills.

  • Product Range: Explore their range of hand soap, dish soap, laundry detergent, toilet cleaner, and more. All made with plant-based ingredients and packaged sustainably.

Blueland's mission is to create a world without waste. They're B Corp Certified, Climate Neutral Certified, and committed to making cleaning both effective and eco-friendly.

Broadus Foods | The Business Anecdote

Broadus Foods was founded by Snoop Dogg and is led by CEO Percy Miller (also known as Master P). Broadus is more than just a family-owned food product company. Broadus Foods was established to continue the legacy of Snoop Dogg's mother, affectionately known as Momma Snoop. She had a generous love and passion for feeding families in their communities. The company strives to uphold integrity, hard work, and a commitment to giving back.


Broadus Foods focuses on providing deliciously made foods with the highest quality. Snoop Dogg and Master P have been playfully crowned the "Kings of Breakfast Foods" due to their iconic Momma Snoop breakfast. Their product line includes Snoop Cereal, Momma Snoop Maple Syrup and Momma Snoop Oatmeal.



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