Titia Niehorster is a Public Speaker and an experienced Managing Partner with a demonstrated history of over 20 years working in the government relations industry. She is a highly skilled Health & Wellness Coach. She is also an accomplished Social media influencer with more than half a million followers.
Hello Titia. Thank you for participating in this Q&A session. We would like to explore your origin story. Please give us an overview of your background and initial career aspirations?
Titia: I have over 20 years of experience working within the field of government, mediation and conflict resolution. I help individuals, teams and organizations to implement Success Strategies & Healthy Habits. This includes Optimizing Health, Mindset & Personal Development Combined with Proven Communication Strategies. Together with the Zinzino Team, I globally inspire change in life by providing best-in-class, test-based, scientifically proven nutritional supplements, skincare and lifestyle products.
What initially attracted you to the Health and Wellness coaching industry?
Titia: Helping people is what I love to do. Genuinely improving lives by giving them the best gift, is what really attracted me the most.
You are a Partner at Zinzino. What does Zinzino do, and please give us an overview of your role in this company?
Titia: Together with the Zinzino Team I globally inspire change in life by providing best-in-class, test-based, scientifically proven nutritional supplements, skincare and lifestyle products.
How did you get into business influencing?
Titia: A few years ago I took a course where we had to promote ourselves on social media platforms. At first I thought LinkedIn was like an online resumé, but found out it’s so much more then that. I started connecting with the amazing community there, and my network started growing more and more. I met amazing people who also became true friends and amazing opportunities came my way which I’m forever grateful for.
Please give us an overview of how you grew half a million plus followers on LinkedIn? Additionally, how long did it take?
Titia: I use the QVCA Technique which means you create content that is of quality and adds value to people’s lives. Also being consistent is very important, so that people know they can count on your content regularly. Last but maybe the most important is to stay authentic and true to who you are.
What process do you go through to ensure that the content you post is ethically considerate?
Titia: I do my best to create content that adds value to people’s lives. I always stay away from judgement of people because we never know someone’s story or what they went through. Having a global following means you have followers from all cultures and countries. Taking cultural diversity into account is needed and at the same time beautiful. I believe we can unite in our uniqueness and learn so much from each other.
Before concluding this interview, what advice do you have for business leaders, on how they can create engaging content on social media?
Titia: If you have a message that has helped you and can help others, then share this with the world. The world needs you and what you have to offer. Apply the QVCA Rule and all will fall into place. Choose the platform that suits your audience best and start creating. During this process you will learn quickly what resonates most with your followers.
Thank you Titia for participating in this Q&A session, and we wish you all the best. Titia: Thank you for this interview, it was my pleasure to participate.