Updated: Sep 27
Corina Burton is the Co-Owner of CPR Construction Cleaning and CPR Productions. She has over 15 years of industry experience in business to business authentic marketing and sales. Corina is driven by her passion and is considered an industry leader. Her expertise includes experience in negotiating contracts, sales, business development, customer relationship management, and event management. In addition to her primary responsibilities as Co-Owner of CPR Construction Cleaning, Corina’s main goal is to provide her clients with industry partnerships, high quality customer service, and clients total satisfaction. She prides herself in being a problem solution specialist with those she works with. She interfaces with her clients on a daily basis and during every stage of the cleaning process. She is relentless in her pursuit of excellence.
Hello Corina. Thank you for participating in this Q&A session. We would like to start by exploring your origin story. Please give us an overview of your background and initial career aspirations?
Corina: I started my journey as a single mother of three living in West Hollywood, and finishing my college education with no money, before becoming a successful co-business owner of two of the fastest-growing companies in a male-dominated construction cleaning industry.
When I started my career at 30, I never envisioned myself in the restoration industry, let alone in business development. I began my career with a company I quickly realized didn't represent my core values of transparency, honesty, ethics, and integrity. Unfortunately, I didn't learn this until it was too late. Still, I stayed true to myself and what I believed in, even though I experienced financial loss. When I left this company to join another, my clients followed.
I knew at the time, if I could overcome these pivotal challenges in my life, then anyone can.
As time went on, I r