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Hello Bello files for bankruptcy with $100 million debt

Hello Bello, a baby product brand founded by the Hollywood power couple Kristen Bell and Dax Shepard, has recently filed for bankruptcy¹. The once-promising brand, which was launched in 2019, has been struggling with debts of over $100 million¹. In this article, we will explore the rise and fall of Hello Bello.

Hello Bello files for bankruptcy with $100 million debt | The Business Anecdote | Photo from Hello Bello Instagram page

The Rise of Hello Bello

Hello Bello was founded in 2019 by Kristen Bell and Dax Shepard with the aim of providing affordable and eco-friendly baby products¹. The brand quickly gained popularity among parents who were looking for high-quality baby products that were also affordable. Hello Bello's products were sold exclusively at Walmart stores across the United States and Canada¹.

The brand's success can be attributed to its unique selling proposition. Hello Bello's products were made from plant-based materials and were free from harmful chemicals such as parabens, phthalates, and sulfates². The brand also offered a subscription service that allowed parents to receive monthly deliveries of diapers and wipes at a discounted price².

The Fall of Hello Bello

Despite its initial success, Hello Bello has been struggling with financial difficulties in recent years. Inflation and increased shipping costs have been cited as the main reasons for the brand's financial troubles¹. The COVID-19 pandemic has also had a significant impact on the brand's sales³.

In October 2023, Hello Bello filed for bankruptcy with debts of over $100 million¹. The brand's future remains uncertain, but there is hope that it will be able to recover. Hello Bello has announced a sale agreement with Hildred Capital Management, which could help the brand get back on its feet¹.


Hello Bello was a promising baby product brand that aimed to provide affordable and eco-friendly products to parents. However, the brand's financial difficulties have led to its downfall. Despite this setback, there is hope that Hello Bello will be able to recover with the help of Hildred Capital Management.

Hello Bello files for bankruptcy with $100 million debt | The Business Anecdote


(1) Kristen Bell’s Hello Bello Baby Brand Plunges into Bankruptcy.

(3) Celebrity-Backed Baby Brand Hello Bello Files for Bankruptcy.



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