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Bobby Thandi: Pioneering Virtual Reality Gaming with XR Games

In the ever-evolving landscape of virtual reality (VR) gaming, one name stands out: Bobby Thandi. As the founder and CEO of XR Games, Thandi has not only shaped the industry but also fostered innovation and creativity. Let's delve into the fascinating journey of this visionary leader.

Bobby Thandi | The Business Anecdote

The Genesis of XR Games

Bobby Thandi's passion for gaming ignited at an early age. From the pixelated joy of Bubble Bobble 2 to the immersive world of Zelda: Tears of the Kingdom, Thandi recognized that games were more than mere entertainment, they were art forms that could inspire joy in others¹. Armed with this conviction, he embarked on a mission to create memorable experiences in the VR realm.

In 2017, Thandi founded XR Games in Leeds, United Kingdom. What started as a small team of five has now blossomed into a powerhouse of creativity and innovation. XR Games collaborates with film studios and AAA IP publishers to craft 3D virtual experiences that captivate players, allowing them to explore and have fun in alternate realities¹².

The XR Games Experience

At XR Games, Thandi's vision comes to life. The studio's portfolio boasts multi award-winning VR games that push boundaries and redefine player engagement. From heart-pounding adventures to whimsical puzzles, XR Games delivers experiences that resonate with audiences worldwide.

The studio's secret sauce lies in its collaborative approach. By working closely with Hollywood studios, Meta, PlayStation, and Microsoft, XR Games infuses its creations with cinematic flair and cutting-edge technology. Whether it's battling mythical creatures, solving intricate mysteries, or simply escaping into fantastical worlds, players find themselves immersed in XR Games' meticulously crafted universes.

Nurturing Talent and Encouraging Innovation

Thandi's impact extends beyond the studio walls. As a regular attendee and speaker at industry events, he shares insights, inspires budding talent, and advocates for growth in the games sector. His advice to newcomers is both practical and heartfelt: pursue your passion, hone your skills, and build a standout portfolio¹.

Thandi emphasizes the importance of university education within specific disciplines. Whether it's programming, art, animation, QA, or production. But he also encourages aspiring game developers to create their own projects, collaborate with friends, and gain real-world experience. After all, it's not just about qualifications; it's about showcasing your unique voice in a competitive industry.

Awards and Beyond

Bobby Thandi's journey has been punctuated by accolades. XR Games' commitment to excellence has earned them recognition and respect. Yet, Thandi remains grounded, always seeking new horizons. His leadership continues to drive XR Games forward, as they explore uncharted territories in VR storytelling and gameplay.


Bobby Thandi's legacy extends beyond business success. It's about the joy he brings to players, the doors he opens for aspiring developers, and the artistry he infuses into every line of code. As XR Games continues to thrive, we eagerly await the next chapter in Thandi's remarkable saga, a saga that reminds us that gaming isn't just about pixels; it's about creating magic.

So here's to Bobby Thandi, the visionary who turns VR dreams into reality, one headset at a time.



(1) Bobby Thandi interview - Game Republic.

(3) Bobby Thandi - Founder & CEO at XR Games | The Org.

(4) Cover photo.


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