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A profile of Jamie Siminoff - Founder of Ring

Updated: Oct 11, 2023

Jamie Siminoff is the founder of Ring, a home security company that was acquired by Amazon in 2018 for over a billion dollars. Jamie is a lifelong inventor and successful entrepreneur, he created the world’s first wi-fi video doorbell, in his garage, in 2011. Since then, Ring has created multiple products which have made homes and neighbourhoods feel safer, not to mention, the reducing effect on parcel theft and break-ins.

Ring as a company almost didn't make it off the ground. In fact, when Jamie appeared on Shark Tank in 2013, he was turned down by all five sharks. Despite this setback, Jamie continued to persevere and eventually secured funding from other investors. His determination and belief in his product paid off, as Ring has now become one of the most successful companies in the home security industry.

Ring's most popular product is their wireless video door bell which acts as a two way communicator to anyone at your doorstep. It also provides video surveillance functionality to deter parcel theft and break-ins. Prior to Ring, Siminoff founded several successful ventures, such as PhoneTag, the world’s first voicemail-to-text company, and, a service that helped email users clean commercial email from their inboxes. 

This anecdote highlights the importance of perseverance and never giving up on your dreams, even in the face of rejection.

It is key to also remember that a balance is required to know when to stop and when to push for a dream.

Sometimes the demand for a business idea simply isn't there, and creating that demand artificially doesn't guarantee you success or a sustainable business.

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